Read my article about epilepsy and product design, published in UX Collective.
Alexis Kraus is an idea catalyzer, adventurer, art-maker and

Product Designer

with 12 years of experience shipping wins for large global companies, agencies, and startups. Currently a Staff Product Designer at Reverb.

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About me

I've always made things. Whether it was hand-making my own paper or building my first website on Geocities at 13, I've always been a maker.

My passion is interaction design and storytelling. I bring my teams' ideas to life through design, and I love what I do. I'm currently a Staff Product Designer at Reverb, the world's largest marketplace and app for buying and selling musical instruments. I've delivered winning strategies and experiences for companies like Mural, Dell, AT&T, and regional organizations in Texas.

My education and career started in visual art, design and writing at RISD. I found myself drawn to the impact potential of user experience design and how it can make people's lives easier. I completed my MFA in Design at the University of Texas here in Austin in 2014. I've been living, working, and taco-trucking here ever since.

I am a lifelong learner and teacher. I've mentored designers for 6+ years, including through Dell's internal new-grad bootcamp and Pathrise's career development fellowship. I've self-published and been featured in UX Collective.

Outside of work, creativity and nature keep me energized. My husband is a musician and synth repair tech, and together we run Double Heart Audio. We have a cat named Damo and a passion for art and music. We're outdoors enthusiasts who've hiked and kayaked in 8 US states, 6 countries, and 3 continents. But my favorite mountains are right here in Texas.

⛰️ I'm always up for a new adventure. Let's connect!

Gwendolyn Cassling
Design Program Manager, MURAL
Alexis is an excellent and effective designer, not only because she is so skilled at her craft, but also because she has such strong interpersonal skills. She’s a connector: proactively working cross-functionally to align everyone on goals and priorities.
Tyler Altes
Sr. Content Designer, MURAL
She has a creative, open approach to design with a powerful capacity to see problems from a variety of different angles, providing solutions that focus on user needs without losing sight of business objectives. And, on a personal side, she's a joy to work with.
Brandon W.
UX/UI Designer, PrismHR
Alexis consistently provided the guidance I needed to steer me in the right direction. What I appreciated most was the sincerity behind her feedback. She told me what I needed to hear, not just what I wanted to hear, which was instrumental in my growth. Her support kept me focused and motivated, and for that, I am deeply grateful.

Core expertise

A/B testing
strong
Designing for AI
knowledgeable
Prototyping
very strong
Code knowledge
just enough
Collaboration
very strong
Storytelling
very strong
Leadership
seeking growth
Qualitative research
strong
UX strategy
expert
Visual craft
very strong
Web design
very strong

Tools I love

Adobe Creative Cloud
strong
AI design tools (Lovable, Curser, etc.)
actively learning
Figma, Figjam, Figma Make
very strong
Miro
very strong
Mural
very strong
Sprig
knowledgeable
Usertesting.com
strong
Webflow
strong
Portfolio

Selected Case Studies

Optimizing Offers on Reverb

Q2-Q4 2023
Responsive Web
UX Research
A/B ExperiminTation
How we helped buyers and sellers make better deals within the negotiation experiences that account 40% of sales on Reverb.

Reverb Inventory Management

Q3 2023 - Q2 2024
B2B
UX Research
A/B ExperiminTation
How we addressed a dip in key metrics for offer engagement, acceptance, and conversion by improving guidance and UI, and by re-thinking Reverb's status quo for offers.

Optimizing Offers

Reverb - 2023
product design
UX Research
Cross-Platform
A/B ExperiminTation
How we addressed a dip in key metrics for offer engagement, acceptance, and conversion by improving guidance and UI, and by re-thinking Reverb's status quo for offers.
No items found.
Accessibility
knowledgeable
Clickable prototyping
very strong
Code knowledge
just enough
Collaborating with PM, engineering, & business
strong
Content and storytelling
strong
Design thinking
expert
Leadership and
mentorship
seeking growth
Usability research
very strong
UX strategy definition
expert
Visual design
strong
Powerful UI Kit

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Webflow
100%
Sketch
90%
Adobe Illustrator
70%
Adobe Photoshop
80%

My Skillset

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